If You Still Think That Most of Your Customers Are Mobile Users – Think Again!

 Ever since smartphones touched down the domain of human lives and internet data became readily accessible to a significant portion of users; marketers in large have begun to frame their strategies based on the behavior of mobile users. There is a growing perception among the marketers and business owners that the majority of the audience belongs to the mobile users' category.

This perception has consequently driven numerous marketing tactics, particularly in the digital sphere, to be tailored specifically towards targeting mobile users.

However, when we delve into analytics, a different picture emerges. . .

The data of Website visitors from 18 August -24 August 2023 sourced from Google Analytics indicates that 83.3 percent users actually originated from desktop devices 

The data of website visitors from 18 August – 24 August 2023 sourced from Google Analytics indicates that 83.3 percent of users actually originated from desktop devices while website visitors data insights from Canva indicates 71.4 percent of users in the past 7 days - Defying the prevailing notion that the primary audience is primarily found among mobile users and giving a clear impression that individuals with more serious intent, whether as audiences or customers, exhibit a proclivity for desktop usage over mobile platforms.

In essence, while the prevailing assumption champions the dominance of the mobile user demographic, the analytics reveal that a substantial portion of the audience prefers using desktop devices. These figures are not just numbers but an insight which underscores the importance of a balanced marketing approach that considers the preferences and behaviors of both mobile and desktop users, ensuring a more pronounced focus towards optimal engagement and results.

The Key Takeaway? Analytics speak louder than assumptions. It’s time to realign the strategies to cater comprehensively and effectively, fostering success across all platforms.